Rich Citrenbaum, RPh, a senior-level sales executive with an impressive track record of developing and leading successful sales teams, has joined WRB as Vice President of Sales Operations. Mr. Citrenbaum will call upon more than 20 years of healthcare sales and leadership experience to guide the inside sales initiatives, which include healthcare provider tele-detailing and e-detailing services, for WRB and its client companies.
Prior to joining WRB, Mr. Citrenbaum took on roles of increasing responsibility with healthcare companies including two of the top global pharmaceutical companies: Eli Lilly and Company and Johnson & Johnson. He has been successful in developing sales strategies, leading highly effective telesales and field sales teams, developing training programs and negotiating partnerships for pharmaceutical and healthcare companies. He has a background as a Registered Pharmacist and graduated from Rutgers College of Pharmacy in 1992.
“Rich delivers a unique combination of pharmaceutical industry experience and years spent leading teams of both field-based and inside sales teams ranging from 2 to more than 100 representatives. We’ve built a strong reputation for excellence in healthcare communications by having a team with the expertise to proactively manage each and every contact center program”, said Ron Abel, President of WRB Communications. “We’re fortunate to have someone of Rich’s caliber on board to augment our reputation and capacity to develop and run the highest quality inside sales programs and to serve our customers’ current and future needs.”
Mr. Citrenbaum said, “I am excited to be joining WRB’s team of experienced contact center professionals who are focused on delivering the highest quality across all of its services including physician tele-detailing / e-detailing, patient adherence support, medical information and customer service call center support. WRB has an outstanding reputation and I look forward to being part of its continued success.”