April 2012

Rich Citrenbaum, RPh, a senior-level sales executive with an impressive track record of developing and leading successful sales teams, has joined WRB as Vice President of Sales Operations. Mr. Citrenbaum will call upon more than 20 years of healthcare sales and leadership experience to guide the inside sales initiatives, which include healthcare provider tele-detailing and e-detailing services, for WRB and its client companies.

Prior to joining WRB, Mr. Citrenbaum took on roles of increasing responsibility with healthcare companies including two of the top global pharmaceutical companies: Eli Lilly and Company and Johnson & Johnson. He has been successful in developing sales strategies, leading highly effective telesales and field sales teams, developing training programs and negotiating partnerships for pharmaceutical and healthcare companies. He has a background as a Registered Pharmacist and graduated from Rutgers College of Pharmacy in 1992.

“Rich delivers a unique combination of pharmaceutical industry experience and years spent leading teams of both field-based and inside sales teams ranging from 2 to more than 100 representatives. We’ve built a strong reputation for excellence in healthcare communications by having a team with the expertise to proactively manage each and every contact center program”, said Ron Abel, President of WRB Communications. “We’re fortunate to have someone of Rich’s caliber on board to augment our reputation and capacity to develop and run the highest quality inside sales programs and to serve our customers’ current and future needs.”

Mr. Citrenbaum said, “I am excited to be joining WRB’s team of experienced contact center professionals who are focused on delivering the highest quality across all of its services including physician tele-detailing / e-detailing, patient adherence support, medical information and customer service call center support. WRB has an outstanding reputation and I look forward to being part of its continued success.”


Successful growth at WRB Communications has created new jobs in the Washington DC, metro area. WRB welcomes 4 new healthcare client programs including two outbound sales initiatives and two inbound medical information and consumer affairs contact center programs. We are hiring full-time Managers, experienced sales agents, customer care professionals and healthcare communication agents, including Registered Nurses. 

WRB partners with top companies across pharmaceutical, biotechnology, medical device and healthcare service organizations – our services extend to large corporations as well as companies launching their first product. Ron Abel, President, commented, “We have a great blend of client partners at WRB which fits extremely well with our ‘boutique’ position in the marketplace. Our laser-focus on quality, experienced agents along with our advanced technologies, all contribute to the steady growth we’ve experienced in 2012. Plus, being located in the Washington, DC metro area provides us with the greatest candidate pool of experienced and bilingual agents to handpick from.”

Our newly implemented outbound sales programs include reaching physician offices to support sales of a leading healthcare software platform as well as a sales program reaching Case Managers to facilitate the enrollment of patients into the client’s healthy lifestyle program. WRB’s inbound programs include providing medical information, the intake of adverse events and products quality complaints, consumer support and handling post-contact fulfillment. These new services have resulted in deploying a new CRM system, CallScripter, and expanding our use of the Information Request Management System (IRMS).

WRB continues to invest in its people, technologies and infrastructure including beautifully renovating its facility in Virginia. The entire WRB team is excited by the changes that have occurred and those that we have planned for the near future. 

"WRB unveils new logo and website further demonstrates our commitment to providing the healthcare community with complete healthcare communication solutions that are designed specifically to meet their needs,” said Ron Abel, President of WRB.

“The new identity of WRB Communications represents much more than a new logo. As a leader in contact center services, the investment in our corporate identity further reinforces our commitment to best serving our clients’ contact center initiatives,” said Abel. “We have retained the traditional ‘WRB blue colors’, but have re-worked the design to represent our focus on building relationships and communicating with patients, caregivers, consumers and healthcare providers.” 

“Our new identity integrates the breadth of our world-class offerings with our leadership position in the healthcare contact center industry. We have uniquely positioned our solutions to serve our clients – whether they are a large, global healthcare organization or a first time entrant to the marketplace,” said Abel.

To reinforce the focus on WRB’s breadth of services, the company has also redesigned its website —www.wrbcorp.com. To further enhance the new web experience, WRB created a powerful video that provides an overview of WRB’s service areas: physician tele-detailing, consumer affairs and customer service, medical information and patient compliance. WRB’s new web identify allows visitors to experience a modern new site appearance, enhanced functionality as well as more streamlined navigation. WRB’s new site and logo were developed by Rhubarb Media.